It’s no secret that youth sports are broken. Kids specialize too early and parents care too much. What should be a developmental focus is often waylaid by an irresistible desire to live vicariously through our kids. As a wise friend once put it “adults are ruining youth sports”. It might surprise you however to learn […]
The time has come to do a little peacocking. Not for everyone of course, only the select few affiliated with the University of Iowa. For them it is time to puff out those chests and grab their horns and prepare to toot them. Why is the showboat rolling down the Iowa River you ask? It […]
“Today our message comes to us from the book of Exodus,” said the pastor as he slowly wheeled two giant Gibson amplifiers down the aisle of the massive sanctuary. “A guest has prepared our message. Prepare your hearts for the word of God.” As the congregation bowed, the pastor pegged the amplifiers on 10 and […]
Marketing makes the world go round. It shapes our impressions, our desires, even the words we use. Used cars quickly become “previously owned automobiles”, abortion advocates are rebranded “pro-choice” and euphemism like “erectile dysfunction” spring up overnight. (sorry) Without a good hook, tagline and a carefully orchestrated plan even the best product may be ultimately […]